Best Times to Post on Instagram, Facebook & LinkedIn

When it comes to social media, timing can make or break your post’s performance. Even the best content might go unnoticed if shared when your audience isn’t online. That’s why knowing the best times to post on Instagram, Facebook, and LinkedIn is essential for anyone serious about engagement, reach, and growth.

Let’s break down the ideal posting times for each platform based on 2025 trends, audience behavior, and insights from leading marketing studies.

Best Time to Post on Instagram in 2025

Instagram thrives on visuals—photos, Reels, and carousels—and your audience is most likely to engage when they’re relaxed and scrolling casually.

Best Days: Tuesday, Wednesday, and Friday
Best Times:

1. 6 AM to 8 AM (before work/school)

2. 11 AM to 1 PM (lunch break)

3. 7 PM to 9 PM (evening downtime)

Tips:

1. Use Stories and Reels during peak hours.

2. Avoid posting after 10 PM unless targeting a night owl or international audience.

Best Time to Post on Facebook in 2025

Facebook is used throughout the day, but engagement peaks during breaks or late evening.

Best Days: Monday to Thursday
Best Times:

1. 9 AM to 11 AM

2. 1 PM to 3 PM

3. 6 PM to 8 PM

Tips:

1. Facebook still favors consistent posting and meaningful content.

2. Avoid weekends for serious posts unless it’s entertainment or lifestyle content.

Best Time to Post on LinkedIn in 2025

LinkedIn is a professional network, so activity mirrors the workweek. It’s ideal for B2B marketing, career updates, and professional insights.

Best Days: Tuesday, Wednesday, and Thursday
Best Times:

1. 7 AM to 9 AM (start of workday)

2. 12 PM to 1 PM (lunch break)

3. 5 PM to 6 PM (end of workday)

Tips:

1. Never post on weekends or late nights.

2. Tuesday mornings get the most views and engagement.

General Posting Strategy Tips for All Platforms

1. Use Scheduling Tools like Buffer, Later, or Meta Business Suite to plan your posts ahead.

2. Analyze Insights: Every audience is different—check your own analytics regularly to see when your followers are active.

3. Test & Adjust: Try posting at different times and track what works best for your niche.

Final Thoughts

The right time to post varies by platform—and by your specific audience. While the times above offer a solid starting point, the best strategy is to combine this knowledge with your own analytics. Monitor your engagement, adapt your schedule, and you’ll start seeing improved reach and results across Instagram, Facebook, and LinkedIn.