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info@trysaz.com
info@trysaz.com
Blog vs Landing Page: What’s the Difference?
When building a website or creating a digital strategy, it’s important to understand the difference between a blog and a landing page. While both play key roles in engaging users and driving conversions, they serve very different purposes. Let’s break down what each one is, their unique features, and when to use them. What Is a Blog? A blog is an informational page or section of a...
7 Ways to Write Headlines That Get Clicks
Your headline is the first impression your content makes—and often the last if it doesn’t spark curiosity. Whether you’re writing a blog, social media post, or ad, a compelling headline can dramatically boost your click-through rate (CTR). Let’s explore 7 proven ways to write headlines that drive real engagement. 1. Use Numbers to Add Structure People love lists—they’re scannable,...
How to Retarget Website Visitors Using Facebook Pixel
How to Retarget Website Visitors Using Facebook Pixel Retargeting is one of the most powerful strategies in digital marketing—and Facebook Pixel makes it incredibly easy. If someone visited your website but didn’t take action (like buying, signing up, or contacting), retargeting allows you to show them your ad again and bring them back. Let’s break down how to do it step by step. What Is...
Top 5 Mistakes to Avoid in Paid Ads
Top 5 Mistakes to Avoid in Paid Ads Paid advertising can be one of the most effective ways to drive targeted traffic, leads, and conversions. However, without proper strategy and awareness, it’s also easy to waste money. If you’re new to Google Ads, Facebook Ads, or any other PPC platform, here are five common mistakes you should absolutely avoid: 1. Not Defining a Clear Objective...
Beginner’s Guide to Running Google Search Campaigns
If you’re just starting with digital ads, Google Search Campaigns are one of the most powerful tools to bring targeted traffic to your website. Whether you’re selling a product, offering a service, or promoting a blog, this guide will walk you through everything you need to know — step by step. What Is a Google Search Campaign? A Google Search Campaign lets you show text ads on Google...
What Is ROAS and How to Improve It?
If you’re spending money on ads, you need to know what you’re getting back. That’s where ROAS comes in. ROAS (Return on Ad Spend) is one of the most important metrics in digital marketing. It helps you understand how effectively your ads are generating revenue — in simple terms, how much money you’re making for every ₹1 spent on advertising. What Is ROAS? ROAS = Revenue from Ads / Cost of Ads...
How to Set Up a High-Converting Landing Page for Ads
Running ads is only half the battle. If your landing page isn’t optimized to convert visitors into leads or customers, you’re leaving money on the table. A high-converting landing page bridges the gap between your ad and the action you want users to take — whether it’s a purchase, sign-up, or download. Here’s how to set up a landing page that drives results: 1. Start with One Clear Goal...
Google Ads vs Facebook Ads: Which One to Choose?
When it comes to online advertising, Google Ads and Facebook Ads are two of the most powerful platforms available. Both can drive traffic, leads, and sales—but they work in very different ways. Choosing between them depends on your business goals, budget, audience, and marketing strategy. Let’s break down how each platform works and which one might be best for you: 1. Audience Intent •...
How to Build a Brand Voice on Social Media
When it comes to building a strong presence online, your brand voice plays a crucial role—especially on social media. It’s not just about what you say, but how you say it. A clear, consistent brand voice sets you apart, builds trust, and keeps your audience engaged in a crowded digital world. Below are some essential steps to help you build and refine your brand voice on social media in...